Meet the Person

Joakim Tzoumakis

Joakim Tzoumakis

Executive Advisor Guide

I have a proven record of driving multinational consumer products forward through the implementation of innovative ideas that support business goals.

I am a culturally aware and able to work effectively in international settings retail marketing professional with experience in a wide range of markets, including pharmaceuticals, shoes, sports, clothing and apparel, and cosmetics. I have achieved turnovers exceeding 150 million to date. I have developed retail concepts from initial insight and brief through idea generation (either independently or with third parties) to full implementation, including commercial merchandising, in-store promotions, and brand experience creation in collaboration with selective interior design teams and construction companies. I have worked with multinational companies and brands such as Chaps by Brooks Brothers, Prince Oliver, Carouzos, Celestino, O.T.T (Over The Top), and La Baguta in Greece, Australia, China, and Italy.

I have a track record of increasing sales and brand awareness on complex projects and brand portfolios for companies across multiple continents over the past 28 years. I have extensive knowledge of advertising (both above and below the line) and have achieved success on a global scale.

I am a team player with the ability to work across functions and hierarchical levels, bringing out the best in my team. I believe that teamwork makes the dream work.