Maria Varouta

Accomplished full-cycle brand & marketing professional with 20 years+ of action. In her role as a Brand Insights and Sponsorships Manager with Vodafone, she is serving on the Top 100 Management Team with the responsibility to contribute in crafting the leading purposeful brand via data-driven and applied thinking strategy, to accelerate critical mission campaigns and go-to-market plans, to leverage digital transformation in her team, manage research and insights harnessing customer focus and grow sponsorships impact.

Prior to Vodafone, she has been lucky to live and breathe in the communication industry through a number of roles. During her tenure as a General Manager with Adel Saatchi & Saatchi and Business Leader 360 with attp, she has been fostering innovation and creativity making new connections,  building from the ground up and leading high performing teams, brands and agency culture resulting into brand and business growth for a range of global and local clients across industries including P&G, Friesland Campina, CYTA, Cyprus Tourism Organisation, Athens 2004, Kri-Kri, Elgeka, Apivita, Leroy Merlin.
 
A big-picture actualizer, born curious, creative thinker and brand builder by trade, people fanatic, tech lover and is a life-long learner, advocate of diversity and inclusion . Awarded with double-digit national and international distinctions for creativity and effectiveness. Holds and Med in Psychlogy from the University of Manchester, a BA in Marketing Communications and a BA in Pre-school Education from the University of Athens,