Partner at Guruservices.Biz
Chief Strategy Officer of Generation-Y
A seasoned and very experienced Marketing and Branding Professional, with added prior own business experience.
A seasoned and very experienced Marketing and Branding Professional, with added prior own business experience. Specialized in Strategic Marketing, Branding, Customer Journey / Management, Design Thinking, Brands and Products Portfolio Manager, Elena is an expert in conceiving and leading the implementation of holistic omni-channel Marketing, Communications, Brand building and Customer Experience enhancing strategies, plans, and activations, with special emphasis on pioneering in-market tools and activations (2001 to date) in the field of Digital Marketing, Websites / e-shops Management and Social Media platforms’ development, curation, performance management and monetization.
A multi-industry, multi-channel, multi-country and multi-discipline expert with track record in delivering sterling business results (top and bottom-line growth), as well as market share growth in a number of roles in blue chip companies, such as Procter & Gamble, Johnson & Johnson, Heineken, the Folli Follie Group. She has also co-founded and run as Partner and Managing Director, ‘Wizzard -from Wisdom to Magic’, a Strategic Branding and Marketing Consultancy firm with a very wide array of customers in a number of diverse industries. Certified in Design Thinking and Customer Journey Mapping fundamentals, as well as Design Thinking Facilitation, from the Design Thinking Academy (NL / Amsterdam). Also trained in Agile Management.
Elena became the Chief Marketing Officer (CMO) of the NN Hellas Insurance Group company in July 2017and also held the position of Head of Customer Management, and Customer Service Model Transformation. Subsequently, she served as the Group Marketing Manager for Pyramis SA, an integrated kitchen and bathroom solutions international group. Currently, and concurrently to her duties as Partner at Guruservices.Biz, she is also the Chief Strategy Officer of ‘Generation-Y’, a very dynamically expanding international e-business Hub headquartered in Athens / Greece.
She is a team builder, motivator and unifier, with proven track record of achieving or exceedingly very demanding operational targets.
With extensive multilingual ability (Greek, English, German, French, Spanish, Italian) and studies in Greece (Law School of Athens / magnum con Lauda), in the UK (Master of Science in European Economics and Politics at the University of Manchester Institute of Science and Technology – U.M.I.S.T., and holder of an MBA degree from the Manchester Business School in co-operation with HEC / ISA in Paris (Jouy en Josas). In addition, Degree in Digital Marketing, Customer Engagement, Social Μedia, Planning & Analytics from the Columbia Business School / Emeritus (New York / USA).